Blog: Your Opinion in Action: Britain’s Trusted News Sources

November 16, 2021 | Browse more articles -->

What happens after you submit your survey responses? Where do your answers go? How is your opinion used? We want to answer these questions by sharing past examples of how your responses and opinions have made an impact.

We wanted to know which television national news sources the British public trust the most, so we asked you!

We asked respondents to determine, based on what they’ve seen, read, heard, or personally experienced, how much they trust the news that might be produced by a particular outlet. Respondents were given four choices, for which points were awarded in the following ways: Trust very much (100 points), Trust somewhat (70 points), Trust not much (30 points), or Trust not at all (0 points). The points were then added up and placed in rank order. In the end, BBC One came out on top.

Here’s how other British news outlets measures up:

News Outlet Points
BBC One 64,890
BBC News Channel 64,180
ITV1/ITV Wales/UTV/STV 61,260
Sky News 53,300
CNN 35,550
Al Jazeera (English) 22,250


For detailed results and information on methodology, please see here.


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Maru Voice UK is one of the country’s leading online market research panels. We send you surveys, you complete them, we give you rewards, and you make a difference. For each survey you complete, you earn entries into monthly sweepstakes programs and points that can be redeemed for gift cards from a variety of popular online retailers. We then share your responses with organizations ranging from household brands, government bodies, not-for-profits, and the media who want to better understand the opinions of Britons. Have your voice heard by joining the Maru Voice UK community today.

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